Cash Or Points Showdown
Every time you tap a card for groceries, a flight, or a weekend hotel stay, a hidden money flow kicks in. Now, after a two-decade battle between big retailers and payment networks, that flow is about to change.
The twist? Those quiet changes in “swipe fees” could affect your reward points, lounge access, and even which cards work at the checkout.
Swipe Fees 101
When you pay with a credit card, the store doesn’t get the full amount. Part of the sale, typically around 1% to 3%, goes to the card network and the bank that issued your card. Richer perks usually mean higher fees for the merchant, which is why premium travel or cashback cards tend to be the most expensive for stores to accept.
Over the past decade, rewards cards have taken over card spending.
That means retailers are sending a growing slice of every sale to banks and networks just to accept your plastic.
The New Truce
The recent agreement between merchants and major networks grew out of a lawsuit filed back in 2005. Retailers argued that rules around fees and card acceptance were too strict and too costly. The settlement, still awaiting court approval, would trim average swipe fees by about 0.1 percentage point over several years.
On a single $50 supermarket purchase, that sounds tiny—maybe just a few cents.
But scale it to a national chain processing billions in transactions each year, and you’re talking millions of dollars in extra margin.
More Choice For Stores
Up to now, the rule has been simple: if a store accepted a given network, it had to accept all of that network’s cards.
Under the new framework, merchants could accept some cards and quietly decline others that are especially expensive.
Imagine booking a $400 flight online. An airline site might allow one network’s standard cards but gently nudge you toward its own co-branded card by offering an extra $20 discount or bonus miles.
The idea is to steer customers toward cheaper-to-process options without creating a frustrating checkout experience.
Will Shoppers Even Notice?
Retailers walk a tightrope here. They want lower processing costs but do not want customers abandoning a full cart because their favourite card is refused. So most changes are likely to be subtle: small discounts for “preferred” cards, or a minor surcharge if you insist on a particularly pricey premium card.
Many shoppers may never consciously register what changed. The swipe works, the receipt prints, and only a tiny note on the screen might hint that one card earned an extra 2% discount or avoided a small fee.
Pressure On Rewards
Swipe fees do more than pay for the plumbing of the payment system—they help fund those generous points and cash-back offers. If banks collect slightly less per transaction, they have to decide where to make up the difference.
As Doug Kantor, Merchants Payments Coalition says: "Swipe fees are rising, and merchants have to try and build those costs into their pricing or levy a surcharge."
Pressure On Rewards
Swipe fees do more than pay for the plumbing of the payment system—they help fund those generous points and cash-back offers. If banks collect slightly less per transaction, they have to decide where to make up the difference.
There are a few obvious levers:
reducing earn rates in certain categories, tightening caps on bonus spending, or quietly dropping premium perks such as concierge lines or airport lounge visits. Issuers may also raise annual fees by $25–$50 on some high-end cards, betting that frequent travelers will grudgingly accept the increase.
Lessons From Debit Cards
There’s a useful precedent. Years ago, rules changed how much banks could earn from debit card transactions, roughly cutting their average fee per swipe. Some big banks responded with new monthly charges on debit use—only to rapidly retreat after customers protested and moved accounts.
Instead of overt fees, banks gradually trimmed debit rewards and nudged up account maintenance charges.The big lesson: institutions will protect revenue, but they prefer low-drama changes buried in terms and conditions rather than headline-grabbing new fees.
Quiet Fine-Print Tweaks
Expect any future changes to rewards programs to arrive via dense benefit guides and updated disclosure emails.
A card might drop free foreign transaction waivers, add blackout dates on travel redemptions, or lower multipliers in popular categories like dining or online shopping.
Because rewards menus are already complex—rotating bonus categories, partner offers, tiered point values—small downgrades can easily slip past busy cardholders.
That makes it important to reread your card’s benefits at least once a year and compare them with alternatives on the market.
Make Your Card Pay Off
Instead of worrying about every behind-the-scenes rule change, focus on matching your card to your actual spending.
Start by reviewing three months of transactions: how much went to groceries, travel, transport, subscriptions, and online shopping? Aim for a card that rewards your top two or three categories at 2%–5% back, or an equivalent value in points or miles.
Think about a simple travel example.
Say you take a short trip that costs around $1,200: a $450 flight, $600 for two hotel nights, and $150 for local transport and food. A 3% travel card would give you roughly $36 in value; a 1.5% flat-rate card only about $18.
If that travel card charges a $95 annual fee, you would want your yearly rewards to comfortably exceed that cost.
Also keep a no-fee backup card that has broad acceptance and decent base rewards.
If a store ever says “we don’t take that premium card,” you still earn something without scrambling for cash.
Conclusion
The truce between merchants and card networks is unlikely to give up your rewards overnight, but it does shift the incentives in the system. Over time, that can mean leaner perks, more selective acceptance of premium cards, and even more complicated fine print.
Friends, the smartest response is simple: watch your rewards, know your annual fees, and regularly ask whether each card still earns its place in your wallet.